Benefit Bazaar

About Project

Benefits Bazaar is an online platform that allows employees from True North’s portfolio companies to browse and avail exclusive offers from other True North portfolio companies. We have designed the user’s side of the platform with main focus on accessibility and engagement of the users.

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Techies involved
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Time to MVP Launch (Days)
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Project Delivery Time (Weeks)

Challenges

Developing a platform that offers insurance and e-commerce services to employees within a group of companies can provide unique benefits but also comes with its own set of challenges.
Integrating employee data for both insurance and e-commerce services while maintaining data security and privacy can be complex.
Adhering to insurance and e-commerce regulations while serving multiple companies’ employees can be challenging.
Meeting the varying needs and preferences of different companies’ employees can be demanding.
Ensuring a seamless user experience and providing training for employees across different companies can be a challenge.
Integrating insurance and e-commerce services within a single platform requires technical integration.
Keeping employees engaged with both insurance updates and e-commerce offerings requires effective communication strategies.
Providing support for both insurance-related inquiries and e-commerce issues requires a streamlined approach.
Scaling the platform to accommodate additional companies and their employees can be challenging.
Balancing the management and promotion of insurance services alongside e-commerce offerings requires careful planning.

Solutions

Implement robust data encryption and access controls to protect sensitive employee information. Develop a centralized authentication system to ensure secure access to both services.
Partner with legal experts to ensure compliance with relevant regulations for both industries. Implement clear terms and conditions for both insurance and e-commerce services.
Offer customizable options for insurance plans and e-commerce products based on each company’s requirements. Provide flexible settings for administrators to tailor the platform to their employees’ needs.
Design a user interface that is intuitive and easy to navigate for employees from different backgrounds. Offer training sessions or tutorials to help employees effectively use both services.
Develop APIs and integrations between the insurance and e-commerce systems to facilitate a seamless user experience. Test integration thoroughly to ensure that data flows accurately between the services.
Send regular newsletters or notifications about new insurance offerings and e-commerce deals. Use targeted communication channels to reach different employee groups effectively.
Set up dedicated support channels for insurance and e-commerce services, with trained personnel for each. Implement AI-powered chatbots to handle common queries and provide instant responses.
Develop a scalable architecture that can handle increased user volumes and data loads. Implement a flexible onboarding process to quickly add new companies and employees to the platform.
Implement separate marketing strategies for insurance and e-commerce, highlighting the unique benefits of each. Monitor user engagement and adjust strategies based on user behavior.

Tech Stack

We leveraged the strength of robust and secure technologies, tools, and frameworks used in the app/web to escalate the creation of new features and functionalities.