With website designing now being an entire, independent industry on the internet, the amount of money spent on designers has significantly gone up. While previously hiring a web design expert was an option and people often chose to go on about the process themselves, it is now a basic requirement if you want to operate as a successful online business.
This is majorly because the web design process now has constantly evolving ideas and technologies, and it is nearly impossible to create a perfect design if you do not have prior experience and expertise in the area. This evolving nature of this process is also the reason why website redesign is very important. If you previously thought that you could spend on it as a one-time investment, this is not the case.
You need to make sure that your website stays updated according to the current trends, which is why you can hire a re-designer or sign a long-term contract with your initial developers.
How do you know if your website needs to be redesigned, though? Here are a few indicative signs you can look for:
Responsiveness – Was your website designed at the time when smartphones were not as popular as they are today? If this is the case then it probably means that your website it not completely responsive to modern devices like smartphones and tablets. As an online business, you really cannot afford this due to the fact that most modern users now use such devices to access the internet. Therefore, you must immediately get your website redesigned in order to make it compatible with modern technology.
Slow speed – Today, one of the most important requirements for a website is to be fast and active. No one has the time to wait for a webpage to load. If your website seems to be operating slowly despite an ideal internet connection, chances are that this is because of the design. Make sure that your site is redesigned so as to include only useful content and remove unnecessary one that is making your webpage slow.
Dead links – Updating the information on your website is imperative. If you have news on your main page from several months ago, or if the links to your website lead to pages that don’t exist anymore or don’t have the required information, it may be assumed that your site is no longer operational. To avoid this, you must add newer content on a regular basis and remove the outdated one.
Search Engine Problems – Often, when you log on to your Google account, you get error messages about the optimization of your website. If these do not go away for a long time, chances are that there is a problem with the design of your website that needs to be fixed.
Decreasing traffic – The most obvious sign is if the traffic on your website is on a constant downfall. This probably means that visitors are disappointed when they come to your site and most of them choose to not return. Hire a website designer to give your website a face lift or an attractive makeover that it might be in the need of!