How many seconds has it been since you’ve used an app on your Smartphone? Most of you are probably scrolling this on your phone right now! Smartphones are the way of the world, and in India, on average; we spend upwards of 5.4 hours per day on our phones.
So if this can be the case, then why hasn’t your business recognized this chance you have got to induce into the pocket of your clients and prospects? Mobile apps are the best way to get into your consumer’s life, and according to data, it’s far more effective than websites. Just like social media, and other engagement tactics, apps also have way too many things to offer.
Here are just some that you simply must consider.
1. Apps Increase Brand Awareness
With an app, businesses now have the opportunity to make the most of brand awareness with other marketing initiatives. Having a mobile app can even be more practical in this regard. Once the user installs your app on their device, you’ll make sure that they’ll encounter your brand multiple times daily, especially if you create built-in features that encourage your users to interact with you consistently.
2. Apps Provide Added Value to Customers
Digital accessibility is probably the foremost important trend of our time within the business world, and mobile applications fit perfectly into that blend.
Customers don’t want to call your store to reorder a product. They like to create an order with a single tap from the comfort of their couch. They don’t want to send you an email to deal with customer support issues. They want speedy resolution, not a lengthy and hectic procedure to solve any dispute. If you have an app, the consumer will be able to speak immediately with your customer support team via your application’s inbuilt chat feature.
3. Apps Increase Customer Engagement
There’s already a slew of how to extend customer engagement together with your business. Email marketing could be a tried and tested method, as is social media, but neither of these mediums is as personal or direct as push notifications.
Whenever your business encompasses a special mobile app offer that you just know your customers will love, you’ll schedule a push notification that pings their device to bring it to their attention.
4. Apps Improve Customer Service
A recent study showed that “52% of consumers say they like to reorder from a brand after getting a positive customer service experience.”
With the proper mobile app development, your business should be ready to provide every kind of useful customer service feature like in-app messaging, call and call-back buttons, easy directions to your stores, and after all, customer feedback options.
5. Apps Build Stronger Relationships
One thing that was so revolutionary about the increase of online stores was that anyone from enterprise businesses to mom-and-pop shops could suddenly utilize website analytic data about their customers.
Mobile apps are the longer term of strategic marketing.
There are reasons big and tiny brands alike are accustomed to doing whatever they may to induce their stores into shopping malls and other high-traffic spots: money flows wherever the customer goes.
However, the golden age of malls is and has been fading for a while; online stores saw thereto. But now, with the COVID-19 pandemic, it’s not just retail that’s affected. Mobile apps are helping all traditional brick and mortar businesses.
This point alone makes it worth considering the potential benefits a mobile app could bring around your company, but if that’s not enough, consider that several of your competitors are already putting time and money into the event of their own mobile applications.
If you think we are making sense and planning to build an app for your business, then we can help you out. We are one of the most trusted names as an App Development Company in Bangalore, India. Team Vibrant is made of professional mobile app developers in Bangalore who have taken the pledge to build custom business apps that will cater to clients’ needs. We work with the motto of delivering a high-quality mobile app that will help our clients grow and scale. If you are looking for any assistance while making an app for your business, get in touch with us. We’ll be more than happy to assist you.
